About me.

I'm a product designer with

I'm a software engineer with more than 10 years of experience in a variety of domains.

more than 9 years of experience

in a variety of domains.

Senior product Designer

BENGALURU, india ✌️

Storytelling has always been at the heart of everything I do. Growing up in Hyderabad, I was captivated by cartoons and sketching—early passions that naturally led me to pursue six years of formal education in animation. I studied animation at JNTU, Hyderabad, and later earned a Master of Fine Arts from SCAD, Atlanta, where I focused on illustration, visual design, and conceptual art. During this time, I collaborated on short films, refining my ability to craft compelling visual narratives.

My career began as a visual designer at a Houston-based startup, where I immersed myself in user-centered design. What started as a visual design role quickly evolved into product design as I embraced problem-solving and scalable design thinking. Over the past nine years, I’ve worked across multiple startups, building impactful digital products and modular design systems. My structured mindset naturally led me to design systems, where I’ve been able to create scalable processes that drive efficiency.

One of my most notable achievements was leading the development of the Sense Design System at Jupiter Money, which streamlined workflows for over 50 stakeholders and improved efficiency by 400% in 18 months.

Beyond design, I’m an avid athlete with a deep passion for boxing and long-distance running. I’ve competed in three professional boxing matches and continue to train with a disciplined approach. My love for structure and endurance extends beyond sports—I’m also deeply committed to dog welfare and currently live in Hyderabad with my eight rescue dogs.

I thrive at the intersection of storytelling, structured design thinking, and pushing boundaries—whether in product design, sports, or making a difference for animals.

Stephen Mayer, a Salt Lake City native, was nurtured in the publishing world by his magazine-running father and developed a fascination for fonts upon receiving a Mac for his family. During his collegiate years, he skipped lectures and gained knowledge about typeface—and life—by working as a designer for his university newspaper.


He also worked independently as a consultant, bridging the gap between typeface creators and users, always championing the needs of both parties. Not only is he the co-founder of the web platforms, Typographica and Fonts In Use, Stephen has also penned a regular column for Print magazine and authored the acclaimed book The Anatomy of Type. In 2017, he became an integral part of the nonprofit library and museum, Letterform Archive, as an Associate Curator and Editorial Director.

Pssst…You can drag the photographs

Pssst…You can drag the photographs

Work Experience

NOV 2023 · Present

Senior Product Designer, Design Systems & Money

Jupiter

Built and scaled the Sense Design System, driving Jupiter’s brand refresh and app redesign. It comprises of 80 fully tested components, an automated token pipeline, custom icon as a font service, and 50+ stakeholders, with 400% efficiency gains expected. Also established a robust product design pipeline to improve design quality and development efficiency.

Designed 10+ features across Money, Payments & Investments, including External Credit Card Tracking, which gained 20K MAUs in 3 months.

Additionally, led org-wide design evangelism efforts through workshops and mentored two junior designers for professional growth.

Apr 2021 · JUL 2023

Senior Product Designer, Design Systems & User Acquisition

Rupeek

Optimized Rupeek’s Gold Loans conversion funnel, increasing conversion from 12% to 16% in 3 quarters through usability tests and Hotjar studies.

Built & scaled the Gravity Design System, serving 18 designers & 3 front-end teams, boosting productivity by 50%.

Designed aspirational user journeys for the Cards product, focusing on accessibility and delight.

Optimized user journeys for Takeover & Lead Affiliate Products, improving metrics by 16% and 30% respectively.

Led design process improvements & workshops, fostering an inclusive and empathetic design culture across teams.

JUN 2020 · MAR 2021

Product/Visual Designer

ClearTax India

Redesigned a mobile B2C product for CAs to file GST returns effortlessly, improving NPS by 16% with a focus on delight and usability.

Built an illustration & micro-interaction framework, deployed via Lottie, enhancing user experience.

Scaled Clear’s design system across products and designed a mobile SME accounting tool for reconciliation challenges.

DEC 2019 · Apr 2020

Product/Visual Designer

Embibe

Designed wireframes for Embibe’s EdTech product, optimizing the experience for large displays (TVs) in collaboration with the product team.

May 2017 · NOV 2019

Product/Visual Designer

Typeset

Led end-to-end design for B2B & B2C 0→1 products, generating $100K+ revenue in a year.

Scaled a B2C product from 10K to 200K users in 2 years through conversion optimization and data-driven experimentation.

Collaborated with marketing to build brand identity via landing pages, ad campaigns, and websites.

May 2016 · Apr 2017

Product Designer

DeepIQ

Collaborated with the Data Scientists and Engineers to build several products in Data management

Brand refresh including website redesign

Education

MAR 2014 · MAY 2016

Masters of Arts

Savannah College of Art and Design

Mastered illustration and animation techniques, completing rigorous coursework and research projects to develop advanced technical skills.

Co-created the award-winning short film "Industry Standard", collaborating with peers to bring the project to life.

SEP 2009 · MAY 2013

Bachelor of Multimedia

IACG, JNTUH

Topped the class of 2013, achieving the highest academic performance and recognition among peers and professors.

Demonstrated exceptional dedication, work ethic, and intellectual capacity, consistently performing at the highest level.

Acquired a comprehensive understanding of print, digital media and animating in 2D/3D environments and developed advanced technical skills and knowledge.

Get in touch

Send an email at dilipmerugu@gmail.com or DM via Whatsapp and I'll get back to you asap.

All rights reserved © 2025 dilip.design

Get in touch

Send an email at dilipmerugu@gmail.com or DM via Whatsapp and I'll get back to you asap.

All rights reserved © 2025 dilip.design

Get in touch

Send an email at dilipmerugu@gmail.com or DM via Whatsapp and I'll get back to you asap.

All rights reserved © 2025 dilip.design

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