About me.
Senior product Designer
BENGALURU, india ✌️








Work Experience
NOV 2023 · Present
Built and scaled the Sense Design System, driving Jupiter’s brand refresh and app redesign. It comprises of 80 fully tested components, an automated token pipeline, custom icon as a font service, and 50+ stakeholders, with 400% efficiency gains expected. Also established a robust product design pipeline to improve design quality and development efficiency.
Designed 10+ features across Money, Payments & Investments, including External Credit Card Tracking, which gained 20K MAUs in 3 months.
Additionally, led org-wide design evangelism efforts through workshops and mentored two junior designers for professional growth.
Apr 2021 · JUL 2023
Optimized Rupeek’s Gold Loans conversion funnel, increasing conversion from 12% to 16% in 3 quarters through usability tests and Hotjar studies.
Built & scaled the Gravity Design System, serving 18 designers & 3 front-end teams, boosting productivity by 50%.
Designed aspirational user journeys for the Cards product, focusing on accessibility and delight.
Optimized user journeys for Takeover & Lead Affiliate Products, improving metrics by 16% and 30% respectively.
Led design process improvements & workshops, fostering an inclusive and empathetic design culture across teams.
JUN 2020 · MAR 2021
Redesigned a mobile B2C product for CAs to file GST returns effortlessly, improving NPS by 16% with a focus on delight and usability.
Built an illustration & micro-interaction framework, deployed via Lottie, enhancing user experience.
Scaled Clear’s design system across products and designed a mobile SME accounting tool for reconciliation challenges.
DEC 2019 · Apr 2020
May 2017 · NOV 2019
Led end-to-end design for B2B & B2C 0→1 products, generating $100K+ revenue in a year.
Scaled a B2C product from 10K to 200K users in 2 years through conversion optimization and data-driven experimentation.
Collaborated with marketing to build brand identity via landing pages, ad campaigns, and websites.
Education
MAR 2014 · MAY 2016
Mastered illustration and animation techniques, completing rigorous coursework and research projects to develop advanced technical skills.
Co-created the award-winning short film "Industry Standard", collaborating with peers to bring the project to life.
SEP 2009 · MAY 2013

Bachelor of Multimedia
IACG, JNTUH
Topped the class of 2013, achieving the highest academic performance and recognition among peers and professors.
Demonstrated exceptional dedication, work ethic, and intellectual capacity, consistently performing at the highest level.
Acquired a comprehensive understanding of print, digital media and animating in 2D/3D environments and developed advanced technical skills and knowledge.